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Monday, June 17 • 2:15pm - 3:15pm
#134: Shifting Medical Writing Value Propositions with the Use of Technology Tools

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Component Type: Session
Level: Intermediate
CE: ACPE 1.00 Knowledge UAN: 0286-0000-24-534-L04-P; CME 1.00; RN 1.00

The explosion of technology and expectations for its use are transforming medical writing. In addition to articulating their value proposition, writers and their managers will have to adapt to this transformation and level-up their skills, in the face of ever-evolving technology and technical challenges. This panel will focus on providing both strategic and tactical considerations for medical writing teams. We will highlight the importance of finding early adopters, developing training for multiple learning styles, building a support network, and surviving the change management process.

Learning Objectives

Discuss how the medical writing role is evolving in the face of technology; Outline the new skillset(s) that medical writers will need and how these change the value proposition of medical writing; Discuss strategies for engaging and training teams through this evolution.

Chair

Robin Whitsell

Speaker

Industry Update
Joanne Hilton, PhD, MBA

Industry Update
Kayla Williams


Speakers
avatar for Robin Whitsell

Robin Whitsell

President, Whitsell Innovations, Inc., United States
Founder and president of Whitsell Innovations, Inc., a medical writing firm headquartered in Chapel Hill, NC, Ms. Whitsell has over 25 years of experience, specializing in global submission strategy, regulatory medical writing, emerging technologies, and data visualization. Prior... Read More →
JH

Joanne Hilton

Executive Director, Medical Writing, GlaxoSmithKline, United Kingdom
Joanne Hilton joined GSK in July 2023 as Executive Director, Medical Writing. With over 20 years' experience in medical communications, she has a track record of building capabilities, driving strategic growth, delivering operational excellence and leading innovation. Her recent focus... Read More →
KW

Kayla Williams

Director and Head, Oncology Medical Writing, Takeda, United States

Monday June 17, 2024 2:15pm - 3:15pm PDT
Room 2 San Diego Convention Center 111 W Harbor Drive, San Diego, CA 92101 USA
  04: MedAffairs-SciComm, Session