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Wednesday, June 19 • 4:30pm - 5:30pm
#371: Using Influencers to Recruit Hard-to-Engage Populations

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Component Type: Session
Level: Intermediate
CE: ACPE 1.00 Knowledge UAN: 0286-0000-24-670-L04-P; CME 1.00; RN 1.00

Influencers are community connectors that can be leveraged to expand patient recruitment, particularly for hard-to-engage populations. We will discuss how influencers can engage patient audiences for clinical trial participation.

Learning Objectives

Discuss the power of influencer marketing to improve clinical trial participation, including among diverse populations; Describe how to build an effective influencer campaign — matching the right influencer to your objectives; Develop effective digital assets; Identify how to maximize exposure among a captivated audience.

Chair

Sarah McKeown-Cannon

Speaker

Using Influencers to Recruit Hard-to-Engage Populations
Lara Lane

Using Influencers to Recruit Hard-to-Engage Populations
Jane Elizabeth Myles, MSc

Using Influencers to Recruit Hard-to-Engage Populations
Dezbee McDaniel


Speakers
LL

Lara Lane

Director, Clinical Operations, Ironwood Pharmaceuticals, United States
As Director of Clinical Operations at Ironwood, Lara is responsible for developing and executing clinical operations program strategies, ensuring the delivery of high-quality results. With 20+ years of expertise in the industry, her work experience has spanned across clinical sites... Read More →
DM

Dezbee McDaniel

CEO/Co-Founder, Clinispan Health, United States
SM

Sarah McKeown-Cannon

Vice President, Growth, Publicis Health, United States
Sarah McKeown-Cannon (she/her/hers) provides innovative patient recruitment and engagement solutions that enrich study experiences and deliver measurable results. She is driven by her commitment to making a difference in people's lives, by understanding all the dimensions that make... Read More →
avatar for Jane Myles

Jane Myles

Program Director, Decentralized Trials and Research Alliance (DTRA), United States
Jane has over 25 years of experience improving clinical trials and patient experiences. She has focused on driving innovation in trial design and execution to accelerate getting medicines to patients. Jane transitioned from molecule focus to portfolio focus about 14 years ago, first... Read More →

Wednesday June 19, 2024 4:30pm - 5:30pm PDT
Room 7AB San Diego Convention Center 111 W Harbor Drive, San Diego, CA 92101 USA
  05: Patient-Focused Drug Dev, Session |   02: ClinTrials -ClinOps, Session